They’re probably the two most important features for those interested in leaving the smartphone at home. The last two jump out most among the lot. I’ll be honest, none of those are jumping out at me as things I would truly miss (though your mileage will almost certainly vary). It feels nice to be wanted, even if it’s just by a company trying to sell you gadgets. You just saved $40, because you, my friend, are the target demographic. If none of those are jumping out at you, congrats. Fitbit Coach: Those coaching videos won’t work on the watch.Lap Tracking: You can still swim with the Lite, but it won’t tell you how far.Altimeter: Meaning the Lite doesn’t know how many steps you’ve climbed.And really, it’s the features that the product doesn’t have that are the most important to this story. The new device looks nearly identical to the full version, save for its loss of a couple of buttons. That’s less than half the price of an Apple Watch Series 4 - an extremely tempting proposition for anyone who has been eyeing a Cupertino timepiece but has ultimately been too put off by the price tag to pull the trigger. The Versa Lite finds the company dropping the entry-level price point even further, down from $200 to $160. It’s precisely the success story the company needed.
The device has propelled the company to the number two smartwatch spot here in the U.S., behind you know who. Fitbit’s second take on the category was a much more immediate hit. We were…less than enthusiastic about the device when it first hit, and by all accounts, it wasn’t the sort of runaway success Fitbit was counting on to right the then tenuous ship.īut Versa arrived with fixes to some of the product’s biggest issues - name pricing and size. Last year’s Versa was itself a paring down from the company’s first true smartwatch, the Ionic. But sometimes the rules of consumer electronic update cycles were made to be broken - or at the very least, a little bent. It’s a tricky proposition for a product launch: last year’s model, but with fewer features.
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