Google continuously refines, and to the chagrin of search engine optimization (SEO) managers, revises its search algorithms. Whatever your products or services are, appearing as close to the top of search results for your specific business has become a critical objective for most businesses. "Organic search" pertains to how visitors arrive at a website from running a search query (most notably Google, who has 90 percent of the search market (Opens in a new window) according to StatCounter. What Is Search Engine Optimization (SEO)? Read our editorial mission (Opens in a new window) & see how we test (Opens in a new window). Since 1982, PCMag has tested and rated thousands of products to help you make better buying decisions. How to Set Up Two-Factor Authentication.How to Record the Screen on Your Windows PC or Mac.
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